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Guide · Customers import

Customers

A customer is identified by email, so you rarely need BigCommerce ids — which also means a file exported from one store can be imported into another. One column in this file can send email; it is the first thing on this page.

Commands

Command Description Behaviour
NEWCreate a new customer.Fails if a customer with the same email already exists.
UPDATEUpdate an existing customer.Uses Customer ID if given, otherwise finds them by email. Fails if there is none.
MERGECreate or update.The default. Updates the customer if the email exists, creates them otherwise.
DELETEDelete a customer.Uses Customer ID if given, otherwise finds them by email.
REPLACERefused for customers.Fails the row. Re-creating a customer would give them a new id and detach their order history. Use UPDATE.
IGNORESkip this row.Does nothing, and is recorded as skipped rather than as a success.

Customer columns

CSV column Required Description
CommandOptionalNEW | MERGE | UPDATE | DELETE | IGNORE. Default MERGE.
Customer IDOptionalBigCommerce customer id. Give it for UPDATE or DELETE and no lookup is needed.
EmailRequiredThe customer's email. BigCommerce keeps it unique, which is why it identifies the customer. Not required if you give a Customer ID.
First NameConditionalGiven name. Becomes required as soon as the row carries an address: BigCommerce refuses an address with no name, and the address inherits the customer's. Fill this and Last Name, or give Address First Name and Address Last Name instead.
Last NameConditionalFamily name. Same rule as First Name — required once the row carries an address.
CompanyOptionalCompany name.
PhoneOptionalPhone number.
NotesOptionalInternal notes, not shown to the customer.
Customer Group IDOptionalBigCommerce group id. Only useful within one store, since ids differ between stores.
Customer GroupOptionalThe group named instead of numbered — resolved for you, and portable between stores. Customer Group ID wins if you give both.
Tax Exempt CategoryOptionalTax exemption code, if your store uses them.
Accepts MarketingOptionaltrue or false — whether they accept product review and abandoned cart emails.
Force Password ResetOptionaltrue makes BigCommerce email the customer a password reset. Leave it out unless that is what you want.
Attribute: nameOptionalOne column per custom attribute, e.g. "Attribute: loyalty tier". The attribute is created for you if your store does not have it yet.
Attribute CommandOptionalMERGE (default) adds and updates the listed attributes; DELETE clears just those; REPLACE makes the listed ones the only ones.

Address columns

A row carries one address. Leave every address column blank if the row is only about the customer; fill them and the address is added or updated.

CSV column Required Description
Address Line 1RequiredStreet address. Required if the row describes an address at all.
CityRequiredCity.
Country CodeRequiredTwo-letter country code, e.g. VN, US, GB.
Address Line 2OptionalApartment, suite, and so on.
StateOptionalState or province.
Postal CodeOptionalPostal or ZIP code. Used together with the street line to recognise an address you have imported before.
Address First NameOptionalName on the address. Falls back to the customer's own first name.
Address Last NameOptionalFalls back to the customer's own last name.
Address CompanyOptionalCompany on the address.
Address PhoneOptionalPhone for this address.
Address TypeOptionalresidential or commercial.

Example file

Command,Email,First Name,Last Name,Company,Customer Group,Address Line 1,City,State,Postal Code,Country Code,Attribute: loyalty tier
MERGE,ann@example.com,Ann,Nguyen,Forix Co,Wholesale,1 Le Loi,Hanoi,Hanoi,100000,VN,gold
MERGE,ben@example.com,Ben,Tran,,Retail,22 Tran Phu,Hue,Hue,530000,VN,silver
MERGE,ben@example.com,,,,,9 Nguyen Hue,Da Nang,Da Nang,550000,VN,
UPDATE,ann@example.com,,,Forix Group,,,,,,,
DELETE,old@example.com,,,,,,,,,,

The third row gives Ben a second address: repeat the email and fill only the address columns.

Things worth knowing

  • Several addresses per customer. Repeat the email on another row and fill only the address columns. An address is recognised by its street line and postal code, so re-importing the same file updates the address instead of adding a copy.
  • Addresses need a name. BigCommerce will not store a nameless address, so if you do not give Address First Name and Address Last Name the customer's own name is used. Give neither and the row fails, saying which columns to fill.
  • Groups by name. Import your customer groups first, then put customers in them with Customer Group. A name that does not exist fails the row rather than quietly leaving the customer ungrouped.
  • Attributes are created for you. A column like Attribute: loyalty tier defines the attribute in your store the first time it is seen, then sets it per customer.
  • Blank cells never overwrite. A column you leave out, or leave empty, is not sent; a cell holding only spaces counts as empty.
  • Check before you run. The file check flags any column that would be ignored, and a dry run previews every row — including any that would send an email — without writing anything.